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Department of Communications and
Agricultural Education
Departm Geography & Geospatial Sciences
Lishan Su
Communications and Agricultural Education
Jason Ellis
Communications and Agricultural Education
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Knowledge partnership and new technology success
In this project, we explore the impact of stakeholder-researcher engagement and cross-functional integration on knowledge creation and new technology success. We propose that omnichannel interactions will benefit not only new technology development but also relationship building among stakeholders and researchers, which eventually will increase economic and social sustainability of innovations.
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Food production methods and consumer perceptions of food products
Food production methods, such as precision agriculture, may influence consumers' perceptions of food quality. We propose that this effect depends on consumer characteristics, which may influence consumer message involvement, decision making and adoption of food products from different agricultural production systems.
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